There is the regular and there is the luxury version.
Sometimes there is the regular, the fake version and (when you are in China next door, side by side) the luxury version of a thing.
A purse or a shoe.
Or a scarf with a characteristic pattern or a boot in some ugly colour such as yellow.
First we just have the need. After our basic needs are met, we expand our need and we go for the luxury edition.
In case we can’t afford it, maybe we buy the fake thing and tell ourselves it is almost like the luxury edition.>>