Sometimes we make wrong deductions.
We might think, well, the Mona Lisa in the Louvre of Paris is such a famous artwork for its exquisit craftsmanship. The composition is immensely unique.
It does not only depict a stunning woman with a whimsical smile, it is said to be painted in the golden ratio of divine proportions. The foreground, middleground and background are perfectly balanced.
The colours of the painting are soothing to the eye. The image provoces the sensation of elegance and finest artistry. It is made in the sfumato technique to create a 3D illusion on a 2D canvas and gives the viewer the impression of looking into a window of perfection.
It’s painter, Leonardo da Vinci, is one oft the key figures of western cultural history which gives the painting an additional edge. And of course given that painting such a thing takes some time, he had to be quite inventive to make the young lady smile for so long…
So we might think, it’s the magic of the painting and the enchanting dance Leonardo did with his brushes here, that entice us so much with “La Gioconda”, how the French call her.
We might think, the colored canvas is famous for it’s intrinsic esthetical value.
Well, thats not how our world works.
The Mona Lisa was stolen in 1911 and was missing for a full year before it could be put back on it’s original location in France where Leonardo himself brought it. The culprit was an Italian patriot who thought that the most awesome painting of the most awesome artist should reside in the most awesome country – his country! – in Italy.
Now, the interesting thing is, that it was featured up and down in the – at that time – brandnew media of mass press and colour printing. New technical advancements made it possible to bring something to everybody and his brother. There was no internet, not even radio broadcasting. It was a world where it took people on horses to carry messages forward.
Everything new needs icons to make it popular.
In all media, the news storys need to be negative, that’s always the case. Even in sports where you have one winner and hundreds of losers. What type of story would bring people to this new medium and make them want to buy it?
At that time the media was hungry for stories that would sell – and it still is to this day.
It turned out that La Gioconda was the perfect match for what the media was up to. A negative story (the image was stolen), but intriguing enough to be on everyones mind.
Mona Lisa was one of the first great media stars, given she was painted in 1495. Her image went viral and is still one of the top 3 artworks in the world.
So next time you beat yourself up for not being as famous as her, don’t worry. You just have not found the right media outlet to feature you… (whimsical smile)
With so much love,
Anselma